He gradually began surrounding himself with a team of creative professionals and artists who endowed the brand with an identity that took creativity to the limit and was expressed by a radical color range, both in the collections and in the communication.
This first collection made an impact at the New York Expo, thus opening up the doors to major European markets. Little by little the brand was taking on a sense that was turning glasses into an instrument for expression. Dressing up faces with yellow or orange or purple glasses was more than the mere use of an accessory and was becoming a means of expression wedged between fashion and art.
The stylistic freedom that absorbed the philosophy implemented in the design team seemed limitless, and the brand’s independence compared to other fi rms was strengthened with each collection launch, creating a world apart.
The brand’s spirit refl ected a world which embraced all cultures, all races and all colors in existence and refl ected the variety of people and personalities from all over the globe.